Baggu is an LA-based brand that makes lots of different bags. But, they’re probably best known for their ‘Standard Baggus,’ reusable nylon bags that can hold an unexpected amount.
CHALLENGE: For a class project I was asked to create a new brand identity and several projects for a client of our choosing. I chose Baggu because I saw the brand had a lot of creative potential.
SOLUTION: I wanted to incorporate the brand’s LA-voice and aesthetic into the visual identity. I created a logo that is sleek, modern, and could be easily printed on Baggus. In my print ads I want to showcase how strong a single Baggu is. I also created a pop-up interactive game for the website.